This document sets out the terms and conditions for a link
exchange where no money passes. It is very important to
define who is responsible for what. Use this agreement to
protect your business
About this document
This document is for regulating a link exchange where no money passes.
Many of the problems relating to link agreements are caused by third parties. It is very important to define who is responsible for what. You are risking your brand and your name. Use this agreement to protect your interests.
Who will use this document?
• Website managers engaging in link or advertising arrangements, for example
• Placing advert or link on another website
• Taking advertising links, banners or any other form of advertising for third parties
Application
and features
Suitable for regulating any type of website link or advert
For sites selling goods or services, or simply providing a free service
Provides a solid framework among equals, the terms of which are negotiable
Suitable for all web sites
Written in plain English
Contents
Flexible arrangements for placing the link - be it banner or animation or text only
